If you’re not jaded, there’s something wrong.
You talk about how bored you are, coming here night after night, but that there’s no place else to go.
The social rules are simple but rigid: All you want to hear is how fabulous you look, so you tell them how fabulous they look. In November 1973, writer Richard Cromelin reported in the Los Angeles Times: Inside the Disco, legendary groupies like Lori Maddox, Pamela Des Barres, and Sable Starr danced in sequin pants and halter tops, attempting to get the attention of rockers like Rod Stewart or Robert Plant. He would introduce the Strip to the wonders of David Bowie-and later Iggy Pop, Blondie, and New Wave acts. Through his popular radio show and the English Disco, the soft-spoken, starry-eyed Bingenheimer, known as the “ Mayor of the Sunset Strip,” would bring glam and glitter rock to Los Angeles. “He introduced bands to Los Angeles that would never have gotten their start without him.” “The three pioneers of the Sunset Strip during the ’70s and ’80s were Bill Gazzarri, Mario Maglieri, and of course Rodney Bingenheimer, who was a very popular disc jockey on KROQ,” Sunset Strip historian and resident Alison Martino says. Then there was the brief reign of Rodney Bingenheimer’s English Disco (first at 8171 Sunset and later at 7561 Sunset), which opened in 1972. The venerable Whisky continued to rock, being the gold standard for new acts starting out on the Strip. Robert Plant in his hotel room at the “Riot House” Hyatt on the Sunset Strip in 1975. In 1973, the upscale Roxy Theatre opened, backed by music industry heavyweights David Geffen, Elliot Roberts, and Lou Adler. Soon, the kooky and shrewd Mitzi Shore would be playing den mother to a group of comic geniuses, including Robin Williams, Richard Pryor, and, later, Sam Kinison, and Andrew Dice Clay. These included the rock ‘n’ roll venue Gazzarri’s, where Van Halen got its start, and the Comedy Store, which opened in 1972 at Ciro’s old home. In the late ’60s and early ’70s, a new spate of clubs and musical venues opened that would define the Strip for the next two decades. The new scene was grittier, tougher, and more jaded, with a hard-edged glamour befitting the times. The Sunset Strip of the 1970s was miles away from the whimsical peace and love of the mid-1960s. Rebellion and rock ‘n’ roll: The Sunset Strip in the 1960s
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When mobsters and movie stars ruled the Sunset Strip
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This is the final installment in a series exploring how the Strip became the playground of the famous-and infamous. The Sunset Strip occupies a short stretch of Sunset Boulevard, but its reputation as a stomping ground of gangsters, glamour girls, rock stars, and hell-raisers has held an oversized fascination for decades.
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